Music For Dreams announced today that it has signed a global recording contract with Musician, DJ & Producer extraordinaire ‘Be Svendsen’.
Label founder & head honcho Kenneth Bager says “I am very delighted to announce we have signed the global phenomenon, uniquely talented and highly original Be Svendsen to The Music for Dreams label. I am very much look forward to releasing the first highly anticipated single “Andromeda” – a bouncy crowd fave and the highlight in Be Svendsen’s many live appearances around the world.
Be Svendsen is working on an album for Music For Dreams that will be a showcase of his openness to merge electronic music with special and original sounds – all I can say from first few listening sessions we are in for a treat. And a final thanks to Be for trusting in MFD and me.”
2014 was the year that electronica’s cognoscenti fell for Be Svendsen. Following the success of live performances at Fusion and BOOM, the Danish musician has become a treat on the global festival scene and proponent of a uniquely organic, genre-bending sound that could best be described as ‘Tarantino Techno’.
Rather like Tarantino, Svendsen’s art has the distinction of being rooted in both the familiar and the obscure. The playful and the ironic. His is an alluring fusion of syncopated beats, rendered vocals, world-music, a-typical sampling and live instrumentals, synthesised by the mediative qualities of repetition.
A borrower, an inventor and an art-chemist. He plays first from the soul. He is a warm outsider in a psychedelic top-hat. His music, an audial rendition of the memories of his own shamanic vision quest. Your ears are to be led by a naive melody up some curious audio-ornamental highway. Your expectations as listener, deliberately, mindfully overthrown.
His music mobilises everything from Tribal-tech, field-teased vibes, woozy Arabic melodies, via the rusty spaghetti-western soundtrack, into an almost mythical manifestation of the deserts and planes of the old American West.
It is through these playful interchanges of style that Be Svendsen expresses a profound and ever self-interrogating talent for innovation and alchemy. This talent takes him out of the tired end of techno, away from any easy neat and tidy genre classifications and firmly into the avant-garde.
“The music should ultimately connect you to a bigger picture. The goal is to express and convey a feeling, and to behold the moment – the essence of oscillating between a smile and a tear. I like to bring tragedy and humour together, and invite them up for a dance.”